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Blue Bras heart-wings

For days when black feels too heavy and beige feels too safe, blue’s the next move. Browse our great range of Blue Bras and Blue Lace Bras.

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Free delivery

on any domestic order $125 and above.

30 Day Returns

Available on most bra products, see our returns policy for more info.

Blue Bras That Freshen Up Your Top Drawer

There’s something about a blue bra that just works. Cool and collected, calm yet confident. When you want a break from the basics without going full statement, a blue bra is the perfect middle ground. 

 

Effortless Style Any Day of The Week

Not every day calls for black or white. Sometimes you want something that still works with everything, but feels a little fresher, a little more you. Our blue bras fit just as well under neutrals, bring a softer contrast under lighter outfits, and add that bit of difference you didn’t know your drawer was missing.  Need help finding your size? Our bra size chart and bra size calculator make it simple.  Want to look great from head to toe? Check out our blue knickers or blue lingerie sets to complete the look.

 

Best Ways To Wear A Blue Bra

A deep navy bra is perfect under dark tops, blouses, or navy dresses where black might feel too harsh. Or try a baby blue bra, beautiful under white or soft neutrals when nude’s not your thing. And if you’re after something a little more playful, teal and aqua bras give you colour without clashing.


Wearable alternatives that still feel a little bit fresh. Switch one in where you’d usually reach for black or beige, and you might not go back.