Blog
Why Do Some Bras Feel Uncomfortable Half the Time?
Do you ever feel like some of your bras from other brands only have a 50/50 chance of feeling right on any given day? It's probably because they've been designed for a mannequin, not a person.
Why Bras are Uncomfortable
The Ultimate Guide to Bra Care
Despite wearing a bra for most of our lives, there are lots of us who don’t know how to properly take care of one. But a well-cared-for bra will last much longer than one that isn’t, so it’s worth ...
Guide to Bra Care
How Often Should You Wash Your Bra?
How often should you actually wash your bra? We answer the question you've probably never asked out loud. Spoiler alert, it's not as often as you might think.
Your Wash Routine
If you’ve ever held up a damp bra and wondered, “Okay… now what?” you’re in good company. Drying bras can feel like guesswork, but once you know what to avoid, the rest is easy.
5 Tips for Drying Bras
How to Wash Bras Without Ruining Them
Cold or warm? Hand wash or machine wash? Wash every wear, or… whenever you remember? Washing your bras doesn’t have to be complicated. This is your simple bra washing guide, written by a team that ...
How to Wash Bras
The Biggest Bra Care Mistakes (and How to Avoid Them)
Your bras work hard, supporting your body and your confidence, so you can tackle whatever is thrown at you. But even the best-fitting bras will eventually let you down if they’re not cared for prop...
Avoid Bra Care Mistakes
How to Store Your Bras So They Keep Their Shape
Good bra care isn’t about perfection, it’s just small, simple habits that help your favourites last. Store them well, give them a bit of space, and rotate what you’re wearing, and they’ll return th...
Storing Bras
Do you need a new bra? Yes, you do! You deserve to treat yourself to a new piece of lingerie that makes you feel good. Here's our checklist for when to replace your bra.
Read more on replacing bras
By caring for your bras they'll keep their shape and support for longer. Read on for our Bra Guru's tips and tricks for how to wash your bras.
Read more on bra washing
Broken bra underwire? Read on to find out what causes an underwire to snap and how you can avoid it in the future.
Read more about Broken Underwires