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Purple Bras heart-wings

Feminine and flattering, our purple bras and purple lace bras are here to embrace your inner goddess.

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Peony Lace Full Cup Bra - Purple WineberryPeony Lace Full Cup Bra - Purple Wineberry
(2)
Peony Lace Premium Support Bra - Purple WineberryPeony Lace Premium Support Bra - Purple Wineberry
SalePrint Full Cup Bra - AsterPrint Full Cup Bra - Aster
Print Full Cup Bra - Aster Sale price$59.00 Regular price$69.00
(30)
SalePrint Premium Support Bra - AsterPrint Premium Support Bra - Aster
Print Premium Support Bra - Aster Sale price$79.00 Regular price$89.00
(13)
SaleContrast Lace Full Cup Bra - Lavender LustreContrast Lace Full Cup Bra - Lavender Lustre
Contrast Lace Full Cup Bra - Lavender Lustre Sale price$35.00 Regular price$59.00
(16)

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30 Day Returns

Available on most bra products, see our returns policy for more info.

Purple Bras That Look As Good As They Feel

A little more luxurious than your usual neutrals, purple bras strike the balance between indulgent and wearable. From plum to lavender, every style is designed to fit properly, support where it counts, and add a hint of romance to your top drawer - without ever feeling impractical. Need help with sizing? Our bra size chart and bra size calculator make it easy.


Our Australian Bras Are Anything But Basic

You don’t need an occasion to wear purple. Our bras are made for everyday comfort, with no slipping straps, scratchy seams, or awkward fits. Just well-made styles that hold up all day and still feel good at the end of it.  Complete the look with our purple knickers or purple underwear sets.


How to Make the Most of Your Purple Bra

A deep purple bra adds richness under darker tops, an elegant step up from black. For softer days, try a lilac bra under loose greys and natural tones. Whether it’s peeking out from a wrap dress or layered under your cosiest hoodie, a purple bra delivers feel-good style, no special occasion required.