Blog

How Much Support Does a Good Sports Bra Have?

Ever started a workout and realised your bra’s not working as hard as you are? We break down how much support a good sports bra should have, and what makes the difference between “fine” and “finall...

How to Get the Right Fit from Your Sports Bra

Ever finished a workout with sore shoulders, aching boobs and a chafing bra? Here's how to get the perfect fit from your sports bra, so you can exercise without the bounce. 

The Best Sports Bra for Every Workout

Not all workouts (or boobs) are created equal. We look at the best sports bras for some of the most popular workouts, and share fitting tips to make sure you perform at your best. 

How Many Maternity Bras Do You Really Need?

Having a baby can be expensive, so it’s not surprising that one of the main questions our pregnant clients ask us is "how many maternity bras do I actually need?” 

Is It OK to Wear an Underwire Bra While Nursing?

When it comes to nursing bras, there’s plenty of debate about underwires. Some women love the lift and shape that wired bras give, while others find them uncomfortable once they’re feeding. So, is ...

How To Choose The Best Maternity Bras

Shopping for new bras can feel like one more thing on an already long to-do list. As industry experts, here's what we've learned about how to choose the best maternity bra.

Do I Need A New Bra?

Do you need a new bra? Yes, you do! You deserve to treat yourself to a new piece of lingerie that makes you feel good. Here's our checklist for when to replace your bra.

Embracing Your Changing Body After Having a Baby

Entering the postpartum period is a rewarding time but can also be a challenging experience. Suddenly, the whole world seems different, including your body, which can certainly feel overwhelming. B...

Your Bra Size Is Just A Guide

Here's how to ensure that you're getting the right fitting bra, every time.  

The Best Bra Shape for your Breasts

  Bras shouldn't be uncomfortable, so let us help you find the best bra shape for your breasts. The ultimate guide to our iconic bra shapes, engineered with Forgiving Fit™ technology to keep you co...